Marketing specialist - Value proposition
TN Italy
Cenate Sotto
25
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Azienda: TN Italy Cenate Sotto
Client: GEWISS Location: Job Category: Other - EU work permit required: Yes Job Reference: 25a02c70aeef Job Views: 2 Posted: 22. 01. 2025 Expiry Date: 08. 03. 2025 Job Description: Gewiss is looking for a Marketing Specialist - Value Proposition .
The candidate will join the Strategic Marketing Department, working closely with business units and international clusters, delivering multiple projects and topics simultaneously, with cross-functional and cross-cultural teams.
The candidate will support the Content & Interactive Marketing Manager in developing the Product & Service Value Proposition for the new launches in the Gewiss Roadmap.
The main activities will be: Collaborate with the Innovation Marketing Team in the definition of new concepts ( Insight, Benefit, and Reason why).
Leverage customer/market insights in an agile approach in partnership with internal teams and external suppliers to participate in the definition of the identity cards of the buyer personas (targets).
Tailor the customer journey in compliance with priorities for every market channel and align it with the countries on a practical level.
Support the launch of each new feature/product/service by providing full direction and guidance to the Marketing team.
Partner with business unit departments.
Ensure consistency between communication tools and the Unique Selling Proposition.
Monitor the work in progress creation of touchpoints and the countries' development.
Requirements: Degree in Business, Economics, Marketing, or related disciplines.
Previous experience (1-2 years), preferably in structured multinational companies.
Knowledge of inbound and outbound marketing approaches and international markets.
Experience working collaboratively with individuals and teams.
English proficiency at least B2 level.
Clear-minded, well organized in planning, and focused on execution.
Attentive to details and self-motivated with project management skills.
Please note that if you are NOT a passport holder of the country for the vacancy, you might need a work permit.
J-18808- Ljbffr
Stipendio: 50. 000 - 70. 000
Salario minimo: 50.000 - 70.000 €
✔ TN Italy