Senior Brand Manager

Main activities



• Manage the brand portfolio with a focus on profitability and rotation.


• Analyze the competitive landscape and market trends to support business growth decisions.


• Develop long-term innovation plans: Design the future portfolio and manage a fast-paced innovation pipeline. Define business cases to support innovation projects. Define products with a specific focus on recipes, claims, and formats. Set prices, including list definitions and recommended retail prices per channel/country. Develop packaging.


• Design and implement a marketing plan that supports global brand growth.


• Manage and monitor the marketing budget.


• Execute branding and category projects in collaboration with other team members.


Requirements



• 8+ years of experience in a similar role.


• Excellent knowledge of English.


• Proficiency in the Office suite, particularly Excel and Power Point.


• Willingness to work in an international and dynamic environment.


Benefits



• Management by Objectives (MBO)


• Meal vouchers


• Welfare benefits


Compensation Package



• Permanent contract


• Flexible working hours


Workplace

GENOVA