Campaign Marketing Specialist
Max Mara Fashion Group
Reggio Emilia
25
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Azienda: Max Mara Fashion Group Reggio Emilia
Its main objectives are: Planning and implementation of direct marketing strategies in order to achieve the objectives set on the customer base and continuous improvement of specific KP Is.
Optimization of direct marketing campaigns ( Email, WA, SMS. . . ) marketing automation journey ensuring effectiveness for each touchpoint/channel/device.
Support the implementation of marketing projects, starting from maximizing the adoption of the tool, contributing to the definition of best practices in terms of adoption and monitoring.
Qualifications Collaborates with internal teams (marketing team members, store managers, consumer engagement and digital division), with the aim of increasing in terms of results and in terms of direct marketing programs.
Plans and builds direct marketing campaigns.
Supports the development and execution of Omnichannel marketing and Omnichannel operation initiatives (e. g. transactional emails).
Identifies opportunities for growth and efficiency of direct marketing campaigns, intercepting and proposing innovative solutions linked to the tool (e. g.
Salesforce new solutions) and best practices.
Supervises and guarantees the delivery of direct marketing campaigns, in terms of timing and content.
Proposes any efficiencies in the delivery process.
Summarizes and shares the results during each campaign with an omnichannel vision (i. e. channel-level performance results, feedback from cross-teams and learnings/insights for future campaigns).
Considers the possibility of activating A/B tests, surveys, creative and copy tests, in order to improve the performance of each campaign.
Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving effectiveness/efficiency of its Responsibilities.
Promotes, adopts and develops the use of digital technologies within its function in relation to both process management and in relations with internal and external interlocutors involved in the business.
Adopts behaviors and promotes operational-cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community. #J-18808- Ljbffr
✔ Max Mara Fashion Group