Regional Account Manager Centro & South
Lotus Bakeries
Milan
25
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Azienda: Lotus Bakeries Milan
You will be responsible for developing the business in your region, for delivering the yearly, and long term, profitable sales growth of your customers.
Developing and implementing an account plan in line with the Lotus bakeries strategy and the development of a strong commercial relationship.
Translating the brand strategy at the customer level by means of the growth pillars range, shelf, promotions, displays,. . . ; Translating the national marketing initiatives that contribute to the growth of the Lotus bakeries volumes To achieve an optimal return on the available budget and resources; Monitoring and management of all administrative, logistical or financial issues encountered by customers in close consultation with the sales assistant; Developing and implementing a profitable price, packaging and promotional strategy; Taking care of the relationship and contract management to achieve the commercial objectives and make responsible choices regarding the use of budget and resources Working closely with Category Management to jointly develop and implement key leverages that enable you to grow the business; Collaborating with field sales, focusing on an effective market approach by translating the range and promotional initiatives in clear KPI’s Building and maintaining an effective network within the FMCG market.
Analyzing and translating all relevant market data Building sustainable contacts with the customers, strong analytical skills, pro-active thinking and acting, in combination with a hands on mentality and a team player profile are critical to the success of this position.
Efficient communication of relevant commercial information to other internal or external stakeholders.
University degree ( Bachelor or Master), preferably in an economic direction Knowledge about Italian trade structure inside Italian Retail Understanding of Sales Process dynamics (interrelations headoffice vs regions vs agencies level) Good knowledge on IRI/GFK Execution Affinity with numbers Based in or around Naples, willing to travel most of the time (70%) Language: Fluent in written and spoken Italian, good understanding of English (written and spoken)
✔ Lotus Bakeries
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