Programmatic Advertising Specialist - Categoria Protetta (L. 68/99)
Procter & Gamble
Roma
20
Scarso
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Azienda: Procter & Gamble Roma
About us:
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Dash®, Bonux®, Braun®, AZ®, Fairy®, Gillette®, Head & Shoulders®, Lenor®, Herbal Essence®, Olay®, Oral-B®, Pampers®, Pantene®, ZZ Zquil®, Vicks® The P&G community includes operations in approximately 70 countries and more than 100 thousand employees worldwide. Please visit www. pg. com for the latest news and information on P&G and its brands.
Working in brand management at P&G means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by bringing new technologies and driving innovation.
Together, we'll continue to create leading brand experiences and make a difference for nearly 5 billion consumers every single day. Pretty cool, right? We invite you to apply and join us now!
The Digital Specialist role main responsibility is to execute digital media campaigns on time and with internal controls, constantly looking for alliances and efficiencies across brands’ media plans & vehicles (social, i-video, search). On top, he/she may absorb some specific projects related to innovation and digital trial plans.
As a Programmatic Specialist you will:
• Design programmatic campaign strategies
• End to end execution of programmatic buys: understanding targets and business objectives
• setup, launch, trafficking and optimizing of campaigns in the media buying platforms (DS Ps)
• Ability to recommend an appropriate mix of strategies and tactics inside the DSP to help drive delivery KP Is and specific media targets (brand awareness, engagement or conversions goals)
• Manage day-to-day optimizations, pacing, and reporting of campaigns, forecasting media spends and KP Is goals.
• Prepare deliverables and reports around pacing, optimization, and testing analyses.
• Bringing innovative ideas about campaign's strategies and stay ahead of the competition by analyzing, keeping pace and regularly documenting Programmatic industry trends.
• Ensure quality in Digital Programmatic campaigns’ executions (brand awareness and performance), lead end to end process (stay in sync with timings) & achieve briefed objectives.
• Connects externally to get in touch with industry & consumers trends.
• Work together with Marketing Technologist to enable deliver a consumer-centric data strategy. Understand basic data structure, business fit and flows across involved systems.
In P&G #weseeequal
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Job Qualifications
Belonging to Categorie Protette (L. 69/99)
Work Experience
• Mandatory programmatic campaigns’ management (set up, optimization & reporting) in Digital Agency / e Commerce / Start up.
• Preferable experience working with Consumer Packaged Goods’ companies is highly appreciated.
Skills & Qualifications Required
• Accountable, Independent, Organized, Curious, Dedicated, Analytical.
• At Least Intermediate English level.
Software, Equipment and Tools
• Mandatory, Microsoft Office Package. Programmatic Buying Platforms such DV360 or The Trade Desk.
• Preferable, Adserving & Audit Tools’ management ( Flashtalking, MOAT, Nielsen DAR) is a plus
Job Schedule
Full time
Job Number
R...
Job Segmentation
Experienced Professionals ( Job Segmentation)
✔ Procter & Gamble
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