Digital Campaign Senior Specialist
KIKO MILANO
Bergamo
20
Scarso
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Azienda: KIKO MILANO Bergamo
We thrive to offer an incredible variety of products, textures & colours, a multi-sensorial experience in innovative technology yet always at an affordable price.
Based in Italy, and truthful to its DNA, KIKO MILANO takes advantage of combining trustworthy quality, creativity and stunning aesthetics.
YOUR ROLE AT KIKO We are looking for a Digital Campaign Senior Specialist to join KIKO MILANO’s CRM Team, reporting to the Global CRM Manager.
Such talent will manage independently the global customer acquisition, retention, and development strategy, aiming at maximizing opportunity sales in the short term and customer lifetime value in the long term.
Clients at the heart of KIKO’s strategy and the CRM team will be a key enabler for building a true 1-to-1 relationship with clients.
The company has invested a lot in advanced IT solutions to make it happen which provides a wide range of new possibilities and opportunities.
With millions of customers already in database and many more on-boarding every day all over the world, the potential for creativity is limitless.
The talent we are looking for will work closely with many Kiko areas, such as Marketing, Ecommerce, Retail IT as well as the various Markets.
The first area of focus for the successful candidate will be a continuous support in a transition process from a mass communication to an always more personalization approach inclusive of the creation and management of the new processes that go along with it.
In particular, you will: Manage the creation of the Marketing campaigns calendar on all touchpoints (email, sms, push), and in the coordination of the involved stakeholders (HQ departments and Local Markets) Define, in accordance with the team, a proper contact plan with specific targeting in order to differentiate messages per client profile Identify and develop new automatic campaigns to help customers engagement Manage and define clustered campaigns based on customer behavior Work with the local markets on CRM planning, forecasting, and activation - adapting where necessary for specific key moments / events Monitor Marketing campaign KP Is in order to improve the impact of CRM activations on traffic / conversion both in-store and on-line Track performance and progress using qualitative and quantitative metrics to measure the success of your initiatives Define new automated customer journeys aiming at engaging more and more KIKO customers with dedicated / personalized services and contents Evangelize around personalization across KIKO organization to move away for massive campaign management Set-up the right / efficient processes and organization from planning, execution, graphic to reporting globally and by market Select and manage the right external providers to ensure a quick, smooth and high quality execution Ensure continuous improvement of personalization algorithms.
This position is very strategic to the brand and contributes to the complete transformation program it is experiencing.
The list of activities is not exhaustive as the successful candidate will support several new CRM projects.
WHAT YOU WILL NEED TO SUCCEED At least 5 years of CRM experience, ideally in Campaign Management Experience in managing large Client database Proficient Salesforce knowledge ( Marketing Cloud in particular) Experience on personalization and client segmentation Experience in the retail field Fluency in English, Italian is a plus WE WOULD LOVE IT IF YOU HAD Highly collaborative style and willingness and demonstrated ability to work in teams Excellent communication and influencing skills with experience of building relationships across an organization Strong organizational skills with an ability to re- prioritize as required to meet deadlines Strong problem-solving skills, detail-oriented Ability to multi-task and be action oriented #J-18808- Ljbffr
✔ KIKO MILANO