Cassina Retail Visual Merchandiser
Poltrona Frau
Monza
25
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Azienda: Poltrona Frau Monza
The Cassina Retail Visual Merchandiser is responsible for ensuring that the image of Cassina stores is aligned to the company luxury standards.
His/ Her goal is to use visual merchandising to convert visitors into prospects, drive branding and maximise sales.
The appointed candidate will directly report to the Global Retail Director.
Main Activities
• Execute overall business visual merchandising strategy;
• Act in alignment to the organization’s culture, products, image and target market;
• Identify key messages and set a clear image of the end result;
• Create appealing and eye-catching visual displays in order to attract visitors to the store and to lead them through the space (in -store flow);
• Adjust displays in order to increase product appeal and conversion rate on all categories (specific focus on accessories);
• Upkeep store image and train store staff to do daily upkeep;
• Oversee all in store set ups with the Interior Design team;
• Provide visual brief to Style team to support in the creation of window displays, floor plans and special set ups;
• Provide merchandising team with briefs and ideas in terms of props and merchandising categories;
• Test different visuals, compare results and provide feedback to the company;
• Identify and track key KPI;
• Keep up to date with market and visual merchandising trends of specific and other relevant industries;
• Provide global visual merchandising trends benchmark;
• Manage specific budget and track costs and expenses.
Experience and education
• Academical background in Design/ Architecture;
• At least 5 – 7 years of experience in the same role;
• Previous experiences in Luxury brands will be considered a plus.
Technical and Soft skills
• Fluent English, knowledge of French will be a plus;
• Good interpersonal and communication skills;
• Proactivity, dynamism;
• Detail and goal – oriented;
• Love and passion for exceptional design and highest quality;
• Aestethic sensitivity;
✔ Poltrona Frau
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